- Blog Development
- Brand Positioning
- Corporate Identity Design
- Icon Design
- Marketing Collateral
- Recruitment Strategy
- Website Development
As a specialized waste removal company, Envirotec was a company poised to take on a brand positioning that was real, emotive, patriotic – and that could adequately convey their experience and expertise as well as the heart that drives them. The ordinary people of Western Canada owed much to the behind-the-scenes activities of Envirotec, as did the natural environment – and this needed to be conveyed.
The existing brand was cold, clinical and undifferentiated and it was not being drawn through consistently to every customer touchpoint.
‘Home’ is possibly the most emotive word in our human experience. The decision was made to centre the new brand positioning around the concept of: There’s No Place Like Home. This new positioning established Envirotec as a thoroughly Saskatchewan company, and established them as the caretaker of the province and protector of its natural resources and people – in a similar way to how policemen or firemen are. Along with a ‘hero’ visual theme, this branding shot Envirotec into public awareness.
This same concept was rolled out across all Envirotec divisions and a top landscape photographer was employed to capture the beauty of the land of the living skies.
Brand Awareness Ad
Decision Specific Sales Brochures
Website Design + Development
“CBF helped us identify the core values of our company and transcribed those values into an emotional, powerful and simplistic brand. CBF brings world-class creative services to Saskatchewan. By way of our website, brochure and other promotional materials, CBF tells the story of our company in a way no other service provider can.”
Lyle J. Clouatre // President Envirotec Services Incorporated